When you buy a product or service, you normally want some assurance you are making a wise decision. Does the product work in the way that it is supposed to do? Will the service accomplish what you need? Is it going to be limited in some way? Sometimes it’s good to know more about the company which makes the product or provides the service. Is their customer service good, bad, or non-existent? What about refund policies and other things that you may need to know. Asking questions-in fact-asking a lot of questions are typical of modern consumer. It’s now pretty easy to find out about a company via online reviews, but you need to tread carefully; not all is at seems.
The best way to go when you’re looking for information on the product is to visit a popular review site. Find out who their customers are by looking at their testimonials. Beware; it’s become evident to large review sites that many companies are writing their own testimonials. Make sure you do a lot of digging and find some on the site that offer you real information from real people. If you don’t see them, it’s time to look at other sites and to find them in other places. Most of the time when I review product form a place like Amazon a clue that something is not right is when I see a bad review that includes a “but I used company X’s product and it was great.”
One of the best ways to find real people who have reviewed the company in question will be to go to sites like yelp.com. Yelp has sent a lot of time and money cleaning up fake review. They seem to do a good job of monitoring and vetting reviews before they are posted. These offer solid information from real users who have written reviews on various companies. In most cases you’ll want to just type in the name of the company and read what they have to say. I’ve had some luck with Google reviews but still tend to find junk.
Review sites were created to help prospective buyers. They offer reviews of products and services that can be helpful to customers who are seeking that information. Bear in mind that not every review that you see will be glowing. Sometimes the customer allows their frustration to get the better of them and will post a negative review. If the preponderance of reviews are positive that will tell you that the company is legitimate and does stand behind their product. Also keep in mind that not all review sites are honest and they are not all review sites. Some sites do not offer positive reviews and they do require the company to pay to remove a negative review. This is true even if the customer complaint has been resolved. It’s called blackmail and you should vet these sites and not sue them for reviews.
Sites such as these are not honest review sites, but rather complaint sites that are not run in a forthright way. They should be avoided like the plague if we’re trying to vet a product for purchase because they don’t offer the up side of the product, which is what you’re trying to find out.
Quality reviews must come from people who have used the product, not just looked it over. Knowing how a particular service, company, or product actually operates can only happen if you’ve used it.
Getting good reviews is imperative in order to find the best products or companies for your purposes. When you’re looking at a larger purchase, doing a little leg work is the only way to make sure that your purchase will be in your best interests.